{"id":2615,"date":"2023-04-07T16:21:56","date_gmt":"2023-04-07T13:21:56","guid":{"rendered":"https:\/\/www.blog.extremeoutdoor.com.tr\/?p=2615"},"modified":"2023-04-07T16:21:57","modified_gmt":"2023-04-07T13:21:57","slug":"cressinin-yeni-gorunumu","status":"publish","type":"post","link":"https:\/\/blog.extremeoutdoor.com.tr\/index.php\/2023\/04\/07\/cressinin-yeni-gorunumu\/","title":{"rendered":"CRESS\u0130’N\u0130N YEN\u0130 G\u00d6R\u00dcN\u00dcM\u00dc"},"content":{"rendered":"

Ge\u00e7mi\u015fe ve Gelece\u011fe Bak\u0131yoruz.<\/strong><\/p>

Cressi geli\u015fmek ve b\u00fcy\u00fcmek i\u00e7in \u00e7izim tahtas\u0131na geri d\u00f6nd\u00fc.\u00a0Sonu\u00e7, \u00e7arp\u0131c\u0131 yeni bir g\u00f6r\u00fcn\u00fcm, heyecan verici yeni \u00fcr\u00fcnler ve \u015firketin gelece\u011fi i\u00e7in ilham verici bir vizyondur.<\/p>

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Cressi, \u015firket i\u00e7in yeniden tasarlanm\u0131\u015f bir g\u00f6rsel g\u00f6r\u00fcn\u00fcm\u00fc duyuruyor – bu, ge\u00e7mi\u015fini, bug\u00fcn\u00fcn\u00fc ve heyecan verici gelece\u011fini kutlayan bir g\u00f6r\u00fcn\u00fcm.\u00a0Modern yeniden tasar\u0131m, Cressi’nin kurumsal tarihi boyunca ge\u00e7irdi\u011fi evrimi yans\u0131t\u0131yor.\u00a0Cressi, sonunda t\u00fcm pazarlama ve medya materyallerinde, \u00e7evrimi\u00e7i ve ma\u011faza i\u00e7i te\u015fhirlerde, faturalarda, antetli ka\u011f\u0131tlarda, kartvizitlerde ve \u00fcr\u00fcn ve \u00fcr\u00fcn ambalajlar\u0131nda g\u00f6r\u00fcnecek olan klasik ve \u00e7arp\u0131c\u0131 siyah-sar\u0131 \u00fc\u00e7gen logosuna geri d\u00f6n\u00fcyor.<\/p>

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Yeniden tasar\u0131m\u0131m\u0131z i\u00e7in heyecanl\u0131y\u0131z. T\u00fcm i\u015f ve ileti\u015fim kanallar\u0131m\u0131zda tutarl\u0131 bir g\u00f6r\u00fcn\u00fcm, ton ve ses olu\u015fturmak istedik. Vizyonumuz, de\u011ferlerimiz ve gelecek hedeflerimizle uyumlu bir g\u00f6r\u00fcn\u00fcm istedik. Cressi’nin genel merkezi \u0130talya’n\u0131n Cenova kentindedir, ancak Cressi’nin d\u00fcnyaya yay\u0131lm\u0131\u015f yedi i\u015ftiraki (Amerika Birle\u015fik Devletleri, Meksika, Brezilya, \u00c7in, \u0130spanya, Fransa ve Tayland) ile ger\u00e7ekten \u00e7ok k\u00fclt\u00fcrl\u00fc bir \u015firkettir. Yeniden tasar\u0131m, Cressi ailesindeki t\u00fcm yan kurulu\u015flar taraf\u0131ndan kullan\u0131lacak ve b\u00fcy\u00fcyen i\u015fletmelerimizi konsolide etmeye yard\u0131mc\u0131 olacak. Bu \u015firketler d\u00fcnyan\u0131n \u00e7e\u015fitli yerlerinde bulunsa da, yeniden tasar\u0131m t\u00fcm Cressi tesislerinin ayn\u0131 dili \u201ckonu\u015fmas\u0131na\u201d ve kurumsal misyon ve amac\u0131m\u0131z\u0131 payla\u015fmas\u0131na yard\u0131mc\u0131 olacak. D\u00fcnya \u00e7ap\u0131nda tan\u0131n\u0131r olmas\u0131n\u0131 ve \u00fcretti\u011fimiz \u00fcr\u00fcnlere olan g\u00fcveni yans\u0131tmas\u0131n\u0131 istiyoruz.<\/p>

Yazar, pazarlamac\u0131 ve giri\u015fimci Seth Godin bir keresinde \u015f\u00f6yle demi\u015fti: \u201cMarka, birlikte ele al\u0131nd\u0131\u011f\u0131nda, bir t\u00fcketicinin bir \u00fcr\u00fcn veya hizmeti di\u011ferine tercih etme karar\u0131n\u0131 a\u00e7\u0131klayan beklentiler, an\u0131lar, hikayeler ve ili\u015fkiler dizisidir.\u201d <\/p>

Sanki Godin’in kafas\u0131nda Cressi’nin kurumsal ge\u00e7mi\u015fi varm\u0131\u015f gibi.\u00a0Cressi’nin ge\u00e7mi\u015fi \u00e7\u0131\u011f\u0131r a\u00e7an \u00fcr\u00fcnler, yeni fikirler ve \u00fcr\u00fcnler geli\u015ftirdi\u011fi sporlara katk\u0131da bulunmay\u0131 ama\u00e7layan ara\u015ft\u0131rmalarla \u015fekillenmi\u015ftir: t\u00fcpl\u00fc dal\u0131\u015f, serbest dal\u0131\u015f, z\u0131pk\u0131nla bal\u0131k av\u0131, \u015fnorkelle y\u00fczme, y\u00fczme ve \u00fcr\u00fcn tekliflerine en son eklenen Hydrosports, eksiksiz bir seri \u015fi\u015fme ayakta k\u00fcrek panolar\u0131.\u00a0Kararl\u0131l\u0131k, co\u015fku, tutku, g\u00fcvenlik ve kaliteye ba\u011fl\u0131l\u0131k ve okyanusun korunmas\u0131na ba\u011fl\u0131l\u0131k, Cressi ailesine \u015firketin tarihi boyunca d\u00fcnyadaki en iyi su sporlar\u0131 ekipman\u0131n\u0131 yapma konusunda rehberlik etmi\u015ftir.<\/p>

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CRESS\u0130’Y\u0130 D\u0130\u011eERLER\u0130NDEN NE AYIRIR?<\/strong><\/p>

70 y\u0131ld\u0131r Cressi, sekt\u00f6rde ba\u011f\u0131ms\u0131z bir \u015firket olarak b\u00fcy\u00fcyen tek \u015firkettir. Farkl\u0131 marka felsefelerine ve de\u011fer \u00f6nermelerine sahip daha k\u00fc\u00e7\u00fck markalar\u0131 sat\u0131n alarak b\u00fcy\u00fcmemi\u015ftir. Buna kar\u015f\u0131l\u0131k, Cressi her zaman orijinal misyonuna ve m\u00fckemmellik standartlar\u0131na sad\u0131k kalm\u0131\u015ft\u0131r. Su sporlar\u0131 sekt\u00f6r\u00fcnde, Cressi markas\u0131n\u0131n g\u00fcc\u00fcne ayak uydurabilecek ba\u015fka bir \u00e7ok uluslu \u015firket yok.  <\/p>

Zanaatkarl\u0131k. Yenilik. G\u00fcvenlik ve m\u00fckemmellik taahh\u00fcd\u00fc. Sualt\u0131 ortam\u0131na adanm\u0131\u015fl\u0131k. Cressi, 1946’da bir \u015firket olarak kuruldu ve temel ilkesi, ekipmanlar\u0131n\u0131n en y\u00fcksek \u00fcretim standartlar\u0131nda yap\u0131laca\u011f\u0131 vaadiydi. Bu, Cressi’nin \u00fcr\u00fcnlerinden birini sat\u0131n almay\u0131 d\u00fc\u015f\u00fcnen her m\u00fc\u015fteriye verdi\u011fi bir s\u00f6zd\u00fcr.<\/p>

Cressi’de \u00fcr\u00fcnler tasar\u0131mc\u0131lar, m\u00fchendisler, okyanus el\u00e7ileri ve Cressi’nin ba\u015fkanlar\u0131, CEO Antonio Cressi ve Y\u00f6netici Marco Cressi taraf\u0131ndan geli\u015ftirilir, tasarlan\u0131r, test edilir ve iyile\u015ftirilir. Hepsi sadece i\u015f ya da hobi olarak de\u011fil, bir ya\u015fam bi\u00e7imi olarak dalarlar. Bu \u00f6zel Cressi uzmanlar\u0131 ve merakl\u0131lar\u0131 toplulu\u011fu, Cressi’nin m\u00fc\u015fterilerine verdi\u011fi s\u00f6z\u00fcn kritik bir par\u00e7as\u0131n\u0131 olu\u015fturuyor – \u015firketin piyasaya s\u00fcrd\u00fc\u011f\u00fc her yeni \u00fcr\u00fcn, okyanusta ger\u00e7ek d\u00fcnya ko\u015fullar\u0131nda test ediliyor. <\/p>

\u00dcr\u00fcnler hakk\u0131nda geri bildirim verirken ekip, Cressi’nin de\u011fer \u00f6nerisinin merkezinde yer alan Marco ve Antonio ile do\u011frudan ileti\u015fim kurar – t\u00fcketicinin okyanusta her ke\u015fif yapt\u0131\u011f\u0131nda g\u00fcvenebilece\u011fi y\u00fcksek kaliteli ekipman sunmak.\u00a0Cressi’nin neyi temsil etti\u011fi, nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131 ve t\u00fcketicinin i\u015fini neden hak etti\u011fi budur.\u00a0Bir \u00fcr\u00fcn ma\u011faza raflar\u0131na ula\u015ft\u0131\u011f\u0131nda, t\u00fcketici Cressi’nin geni\u015f ailesinin bir par\u00e7as\u0131 olur.\u00a0Bu hedef \u015fu anda Antonio Cressi’nin kendisinden ilham al\u0131yor.\u00a0O, \u015firketin DNA’s\u0131n\u0131n en somut \u00f6rne\u011fi ve standart ta\u015f\u0131y\u0131c\u0131s\u0131d\u0131r.\u00a0Cressi’nin geni\u015f ailesinin ba\u015f\u0131 olarak – hem Cenova’da hem de d\u00fcnyan\u0131n her yerinde – Antonio, bir\u00e7ok farkl\u0131 par\u00e7adan tek bir \u015firket kurdu ve bu nedenle,\u00a0farkl\u0131 \u00fcretim ekipleri, su ve spor tutkunlar\u0131 i\u00e7in m\u00fcmk\u00fcn olan en iyi \u00fcr\u00fcnleri yapmak i\u00e7in tek bir genel vizyona ba\u011fl\u0131d\u0131r.\u00a0Cressi ailesini birle\u015ftiren i\u015fte bu tutkudur.<\/p>

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GE\u00c7M\u0130\u015eLE G\u00dc\u00c7L\u00dc BA\u011eLARIMIZ <\/strong><\/p>

Cressi’de bizim i\u00e7in gelecek, ge\u00e7mi\u015fle ayr\u0131lmaz bir \u015fekilde ba\u011flant\u0131l\u0131d\u0131r. Merkezimizin bulundu\u011fu \u201c\u0130talyan Rivieras\u0131\u201d b\u00f6lgesinde denizle olan g\u00fc\u00e7l\u00fc ba\u011flar\u0131m\u0131z \u015firket olarak bizi \u015fekillendirdi. Cressi ailesi, en son teknoloji, malzeme ve tasar\u0131mlar\u0131 kullanma konusundaki bilgi, uzmanl\u0131k ve ki\u015fisel deneyimlerini alarak g\u00fcvenilir ekipman ve te\u00e7hizat \u00fcreten 70 y\u0131l\u0131 a\u015fk\u0131n bir ge\u00e7mi\u015fe sahiptir. Cressi, konumu nedeniyle ayr\u0131lmaz bir \u015fekilde denize ba\u011fl\u0131 bir \u015firkettir. Cressi, ge\u00e7mi\u015fte oldu\u011fu gibi bug\u00fcn de, su severler i\u00e7in s\u00fcrekli geli\u015fen \u00fcr\u00fcnler \u00fcretme ve Cressi ad\u0131n\u0131 ta\u015f\u0131yan her \u00fcr\u00fcnde y\u00fcksek standartlarda m\u00fckemmellik, kalite ve g\u00fcvenlik sa\u011flama konusundaki bu gururlu gelene\u011fini s\u00fcrd\u00fcr\u00fcyor.<\/p>

M\u00fc\u015fterilerimize \u201cmade by Cressi\u201dnin sevdikleri sporun tad\u0131n\u0131 \u00e7\u0131karmak i\u00e7in kullanabilecekleri bir \u00fcr\u00fcn sat\u0131n ald\u0131klar\u0131 ve en \u00f6nemlisi buna g\u00fcvendikleri anlam\u0131na geldi\u011fini hemen g\u00f6sterecek olan markala\u015fmaya bu tutkunun ve m\u00fckemmelli\u011fe olan ba\u011fl\u0131l\u0131\u011f\u0131n yans\u0131mas\u0131n\u0131 istedik. Onlar\u0131 g\u00fcvende tut.<\/p>

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NE DE\u011e\u0130\u015eT\u0130?<\/strong><\/p>

Yeniden markala\u015fma logo ile ba\u015flar. Tarihi ve gelenek a\u00e7\u0131s\u0131ndan zengin \u00fc\u00e7gen logomuza geri d\u00f6nerek ve g\u00fcncelleyerek, miras\u0131m\u0131za olan ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131 i\u015faret etti\u011fimize ve ayn\u0131 zamanda heyecan verici bir gelece\u011fe giden bir yol yaratt\u0131\u011f\u0131m\u0131za inan\u0131yoruz. Logo kendi i\u00e7inde insan, do\u011fa ve su aras\u0131ndaki uyum ve dengeyi \u00e7a\u011fr\u0131\u015ft\u0131ran bir e\u015fkenar \u00fc\u00e7gendir. Renkler, su alt\u0131nda olduk\u00e7a g\u00f6r\u00fcn\u00fcr bir renk oldu\u011fu i\u00e7in sar\u0131 bir \u0131\u015f\u0131k ta\u015f\u0131rken, k\u00fc\u00e7\u00fck denizk\u0131z\u0131n\u0131n kendini kapt\u0131rd\u0131\u011f\u0131 derin su rengini temsil eder. Logonun en \u00f6nemli par\u00e7as\u0131 b\u00fcy\u00fck bir C harfidir. Simgesel olarak ikonik \u201cCressi renkleri\u201d olarak hemen tan\u0131nan geleneksel siyah ve sar\u0131 renklerle sualt\u0131 d\u00fcnyas\u0131yla derin bir ba\u011flant\u0131 g\u00f6sterir. Bu \u00fc\u00e7gen logo, ge\u00e7mi\u015fimizden gelen logolara nostaljik bir selamd\u0131r, ancak yepyeni bir g\u00f6r\u00fcn\u00fcme sahiptir. Bu logonun \u00f6nceki s\u00fcr\u00fcmlerinden \u00f6nemli bir de\u011fi\u015fiklik, deniz k\u0131z\u0131n\u0131n art\u0131k z\u0131pk\u0131n ta\u015f\u0131mamas\u0131d\u0131r – bu \u015fekilde logo, Cressi’nin te\u00e7hizat yapt\u0131\u011f\u0131 t\u00fcm sporlar\u0131 temsil eder. Hemen fark edilir ve net bir \u015fekilde ifade edilir: Misyonumuz 1946’dan beri de\u011fi\u015fmedi. Bu logoyu g\u00f6rd\u00fc\u011f\u00fcn\u00fczde, \u00fcr\u00fcn\u00fcn g\u00fcvenli, g\u00fcvenilir ve g\u00fczel bir \u015fekilde tasarlanm\u0131\u015f oldu\u011funu bilirsiniz, b\u00f6ylece m\u00fc\u015fterilerimizin sevdikleri sporu s\u00fcrd\u00fcrebilirler.<\/p>

NEDEN YEN\u0130DEN MARKALA\u015eIYORUZ? <\/strong><\/p>

Kurulu\u015fundan bu yana \u015firket, Antonio ve Marco’nun do\u011fup b\u00fcy\u00fcd\u00fc\u011f\u00fc \u0130talya’n\u0131n Liguria b\u00f6lgesindeki z\u0131pk\u0131nla bal\u0131k av\u0131 ve serbest dal\u0131\u015f toplulu\u011funun ayr\u0131lmaz bir par\u00e7as\u0131 olarak kald\u0131. Bu b\u00f6lge denizcilik gelenekleri a\u00e7\u0131s\u0131ndan zengindir ve Akdeniz’deki en iyi dal\u0131\u015flardan baz\u0131lar\u0131 sadece a\u00e7\u0131k denizdedir. Bug\u00fcn Cressi, her pazar i\u00e7in eksiksiz bir ekipman ve aksesuar yelpazesi \u00fcreten d\u00fcnyadaki birka\u00e7 \u015firketten biridir. Ancak Cressi’yi di\u011ferlerinden ay\u0131ran \u015fey, en ba\u015f\u0131ndan beri, denizle – bir ya\u015fam bi\u00e7imi olarak okyanusla – ba\u011flant\u0131l\u0131 olma konusundaki uzun ge\u00e7mi\u015fine dayanan kurumsal misyonu ve felsefesinin basit olmas\u0131d\u0131r. <\/p>

Cressi ailesinin \u015firkete liderlik etmesine yard\u0131mc\u0131 olan \u00fc\u00e7\u00fcnc\u00fc nesil \u00fcye olan Marco, 10 y\u0131ldan fazla bir s\u00fcredir g\u00fcnl\u00fck operasyonlarda yer almaktad\u0131r.\u00a0Di\u011fer \u015feylerin yan\u0131 s\u0131ra, k\u00fcresel bir pazarlama ekibinin olu\u015fturulmas\u0131n\u0131 ve yepyeni bir \u015firket g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc i\u00e7erecek bu yeni marka stratejisinin olu\u015fturulmas\u0131na \u00f6nc\u00fcl\u00fck etti.\u00a0Marco, Cressi’nin \u00fcr\u00fcn hatlar\u0131 i\u00e7in yeni vizyonunu tan\u0131t\u0131rken ve Cressi’nin de\u011ferlerini payla\u015fan ve Cressi ailesine ait olmaktan gurur duyan Cressi marka El\u00e7ileri ile ortakl\u0131klar geli\u015ftirirken Cressi’nin miras\u0131na ba\u011fl\u0131 kalmaya devam ediyor.\u00a0<\/p>

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CRESS\u0130’N\u0130N YEN\u0130 G\u00d6R\u00dcN\u00dcM\u00dc A\u00c7IK\u00c7A \u201cMADE \u0130N ITALY\u201d<\/strong><\/p>

Cressi olarak bizler, denize ba\u011fl\u0131 ve adak miras\u0131m\u0131zla gurur duyuyoruz. Cressi, ilk g\u00fcnlerinden beri erkeklere ve kad\u0131nlara sualt\u0131 ka\u015fifleri olma hayallerini ya\u015famalar\u0131 i\u00e7in ilham verdi. Cressi markas\u0131, bu tutkuyu g\u00fcvenli ve kolay bir \u015fekilde payla\u015facak \u00fcr\u00fcnler yapmak isteyen iki karde\u015fin hayalleri ve tutkusu \u00fczerine kurulmu\u015ftur. M\u00fctevaz\u0131 ba\u015flang\u0131c\u0131m\u0131zla gurur duyuyoruz ve gelece\u011fimiz i\u00e7in heyecanl\u0131y\u0131z.<\/p>

Yeni marka stratejimizin bir par\u00e7as\u0131, Cressi’nin \u00fcretim standartlar\u0131n\u0131 tan\u0131mlayan, yeniliklerini y\u00f6nlendiren ve m\u00fc\u015fteriler, tedarik\u00e7iler ve ortaklarla olan ba\u011flar\u0131n\u0131 s\u00fcrd\u00fcren temel de\u011ferlerimizi yans\u0131tacak \u015fekilde tasarlanm\u0131\u015ft\u0131r. \u201cMade in Italy\u201de daha derin anlam veren Cressi ekibinin tutkusu, bilgisi ve uzmanl\u0131\u011f\u0131d\u0131r. \u00c7evre bilincine sahip, dayan\u0131kl\u0131 ve g\u00fczel \u00fcr\u00fcnler \u00fcretti\u011fimiz i\u00e7in tasar\u0131m esteti\u011fimiz de ayn\u0131 derecede \u00f6nemlidir. \u201cMade in Italy\u201d, Cressi’nin g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc g\u00fcncellemeye karar vermi\u015f olsak bile, tecr\u00fcbemizi, bilgimizi, detaylara verdi\u011fimiz \u00f6nemi ve y\u00fcksek performans ve kaliteye olan ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131 alma konusundaki uzun gelene\u011fimizi asla unutmayaca\u011f\u0131m\u0131z anlam\u0131na geliyor.<\/p>

Kalite kontrol ve m\u00fc\u015fteri hizmetleri, okyanusta veya suda her kullan\u0131ld\u0131\u011f\u0131nda g\u00fcvenilebilecek y\u00fcksek kaliteli ekipman olan Cressi fark\u0131n\u0131n merkezinde yer al\u0131r.\u00a0Yeni logo bu miras\u0131 ve gelecekteki ba\u011fl\u0131l\u0131\u011f\u0131 yans\u0131t\u0131yor.\u00a0<\/p>

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CRESS\u0130’N\u0130N YEN\u0130 G\u00d6R\u00dcN\u00dcM\u00dc, \u00dcR\u00dcN M\u00dcKEMMELL\u0130\u011e\u0130NE BA\u011eLILIKTIR<\/strong><\/p>

Cressi markas\u0131, bu tutkuyu g\u00fcvenli ve kolay bir \u015fekilde payla\u015facak \u00fcr\u00fcnler yapmak isteyen iki karde\u015fin hayalleri ve tutkusu \u00fczerine kurulmu\u015ftur. Cressi, ilk g\u00fcnlerinden beri, deniz tutkusunu \u00fcr\u00fcnlere ve hizmet verdi\u011fi m\u00fc\u015fterilere duydu\u011fu tutkuyla birle\u015ftirmi\u015ftir. Bug\u00fcn \u015firket k\u00fclt\u00fcr\u00fcn\u00fcn temel de\u011feri olmaya devam ediyor. En son yenilikler, se\u00e7kin dal\u0131\u015f ve y\u00fczme sporcular\u0131n\u0131n deste\u011fi ve rekreasyonel su sporlar\u0131 f\u0131rsatlar\u0131n\u0131 geni\u015fletme taahh\u00fcd\u00fc ile Cressi, su sporlar\u0131n\u0131 seven toplulu\u011fun ayr\u0131lmaz bir par\u00e7as\u0131 olmaya devam ediyor. Basit\u00e7e s\u00f6ylemek gerekirse, tutku Cressi’nin merkezindedir \u00e7\u00fcnk\u00fc Cressi sporun merkezinde yer al\u0131r. <\/p>

Bu geleneksel Cressi logosu, \u015firketin d\u00fcnya \u00e7ap\u0131ndaki su severler taraf\u0131ndan tan\u0131nan ikonik siyah ve sar\u0131 renklerini destekler.\u00a070 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir bu logo, Cressi’nin neyi temsil etti\u011fini tan\u0131mlamaya yard\u0131mc\u0131 oldu.\u00a0Her \u00fcr\u00fcn hatt\u0131, hattaki \u00fcr\u00fcnlerin marka ki\u015fili\u011fini yans\u0131tan g\u00fcncellenmi\u015f bir g\u00f6rsel g\u00f6r\u00fcn\u00fcme kavu\u015fuyor.\u00a0Cressi logosunun renkleri her \u00e7izgi i\u00e7in benzersizdir.\u00a0Logo, Cressi’nin \u00fcretti\u011fi her \u00fcr\u00fcn hatt\u0131 i\u00e7in \u00f6zel olarak haz\u0131rlanm\u0131\u015f renkleri kullanacak.\u00a0Z\u0131pk\u0131nla bal\u0131k av\u0131, t\u00fcpl\u00fc dal\u0131\u015f, serbest dal\u0131\u015f, \u015fnorkelle y\u00fczme, y\u00fczme ve yepyeni Hydrosports \u015fi\u015fme ayakta paddleboard serisinden olu\u015fan her \u00fcr\u00fcn grubu, bu logoyu te\u00e7hizat\u0131nda, ambalaj\u0131nda \u200b\u200bve \u00e7e\u015fitli perakende \u00f6\u011felerinde ta\u015f\u0131yacak.<\/p>

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GURURLU GELENEK: ZIPKINLA BALIK TUTMA HATTI <\/strong><\/p>

M\u0131zrakl\u0131 bal\u0131k s\u00f6z konusu oldu\u011funda, bir z\u0131pk\u0131n avc\u0131s\u0131n\u0131n kulland\u0131\u011f\u0131 te\u00e7hizat d\u00fcnyadaki t\u00fcm farklar\u0131 yarat\u0131r.\u00a0Cressi, z\u0131pk\u0131nlardan dal\u0131\u015f k\u0131yafetlerine, dal\u0131\u015f b\u0131\u00e7aklar\u0131ndan maskelere, paletlere ve daha fazlas\u0131na kadar ba\u015far\u0131l\u0131 z\u0131pk\u0131n bal\u0131k\u00e7\u0131lar\u0131n\u0131n ihtiya\u00e7 duydu\u011fu her \u015feyi yapar.\u00a0Spearfishing hatt\u0131n\u0131n marka ki\u015fili\u011fi, deniz k\u00f6p\u00fc\u011f\u00fc ye\u015filinden koyu ye\u015fil\/camg\u00f6be\u011fine kadar de\u011fi\u015fen renklerde yans\u0131t\u0131lacakt\u0131r.\u00a0Ye\u015fil, deniz yosunu ve su alt\u0131 ormanlar\u0131n\u0131n rengini taklit eder, Cressi’nin z\u0131pk\u0131nla bal\u0131k av\u0131 \u00fcr\u00fcnleri i\u00e7in m\u00fckemmel renkleri, \u015firketin ilk zamanlar\u0131na kadar uzan\u0131r, ancak g\u00fcn\u00fcm\u00fcz\u00fcn z\u0131pk\u0131nla bal\u0131k\u00e7\u0131lar\u0131n\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in her zaman g\u00fcncellenir, rafine edilir ve geli\u015ftirilir.<\/p>

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T\u00dcM A\u0130LE \u0130\u00c7\u0130N: Y\u00dcZME HATTI<\/strong><\/p>

Cressi’s Swim serisi, tak\u0131m elbise, y\u00fcz\u00fcc\u00fc g\u00f6zl\u00fc\u011f\u00fc ve di\u011fer y\u00fczme ekipmanlar\u0131 dahil olmak \u00fczere su mayo ve ekipmanlar\u0131nda d\u00fcnya lideridir.\u00a0Cressi, sadece e\u011flenmek isteyen y\u00fcz\u00fcc\u00fcler ve y\u00fczme ekipmanlar\u0131ndan y\u00fcksek performans ve kalite talep edenler i\u00e7in yenilik\u00e7i y\u00fczme ekipmanlar\u0131 geli\u015ftirmek i\u00e7in s\u00fcrekli olarak ara\u015ft\u0131rmalara yat\u0131r\u0131m yap\u0131yor.\u00a0Bir dizi a\u00e7\u0131k mavi – havuz suyunun par\u0131ldayan rengini d\u00fc\u015f\u00fcn\u00fcn – \u00e7ocuklardan yeti\u015fkinlere kadar \u00fcr\u00fcnler sunan Cressi’s Swim serisinin marka ki\u015fili\u011fini tan\u0131mlayacak.\u00a0Mavi renk, Cressi’yi ve \u00fcr\u00fcnlerini tan\u0131mlayan, \u00f6zg\u00fcrl\u00fck, hayal g\u00fcc\u00fc, ilham, g\u00fcven, sadakat ve g\u00fcven gibi bir\u00e7ok \u015feyi sembolize edebilir.<\/p>

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SONSUZ YAZ E\u011eLENCES\u0130: \u015eNORKEL VE SAH\u0130L HATTI<\/strong><\/p>

G\u00fcvenlik ve konfor, e\u011flenceli \u015fnorkelle y\u00fczmenin anahtar\u0131d\u0131r ve Cressi’nin \u015fnorkelle y\u00fczme ekipman\u0131 bu d\u00fc\u015f\u00fcn\u00fclerek tasarlanm\u0131\u015ft\u0131r.\u00a0Tropikal mavinin orta tonlar\u0131 bu serinin marka ki\u015fili\u011fini yans\u0131tacak.\u00a0Cressi’s Snorkeling serisi, s\u0131\u011f denizi ve k\u0131y\u0131ya yak\u0131n resifleri ke\u015ffetmeyi sevenler i\u00e7indir.\u00a0<\/p>

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KE\u015e\u0130F TUTKUSU: SCUBA L\u0130NE<\/strong><\/p>

Cressi’nin scuba te\u00e7hizat\u0131 t\u00fcm d\u00fcnyada tan\u0131n\u0131r ve Cressi’nin ana \u00fcr\u00fcn katalo\u011funun en \u00f6nemli par\u00e7alar\u0131ndan biridir.\u00a0Cressi, maskeler ve \u015fnorkellerden paletlere, reg\u00fclat\u00f6rlere, dal\u0131\u015f bilgisayarlar\u0131na, BCD’lere ve dal\u0131\u015f k\u0131yafetlerine ve ayr\u0131ca say\u0131s\u0131z aksesuara kadar eksiksiz bir t\u00fcpl\u00fc ekipman yelpazesi \u00fcreten d\u00fcnyadaki birka\u00e7 \u015firketten biridir.\u00a0Okyanusun mavileri – parlak, canl\u0131 bir maviden derin bir camg\u00f6be\u011fi mavisine – Cressi’nin Scuba serisinin marka ki\u015fili\u011fini yans\u0131tmak i\u00e7in kullan\u0131lan renkler olacakt\u0131r.\u00a0Camg\u00f6be\u011fi tipik olarak canl\u0131l\u0131\u011f\u0131, gen\u00e7li\u011fi ve enerjiyi temsil eder, bu nedenle okyanus, macera, ke\u015fif ve t\u00fcpl\u00fc her \u015fey i\u00e7in bir tutkuyu payla\u015fanlar i\u00e7in m\u00fckemmel bir renktir.\u00a0<\/p>

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TEST L\u0130M\u0130TLER\u0130: SERBEST DALI\u015e HATTI<\/strong><\/p>

Cressi’nin Serbest Dal\u0131\u015f serisinin marka ki\u015fili\u011fini yans\u0131tmak i\u00e7in kullan\u0131lacak maviler, sakinle\u015ftirici bir deniz mavisinden meditatif bir m\u00fcrekkep mavisine kadar uzan\u0131yor.\u00a0Sadece serbest dalg\u0131\u00e7lar s\u0131n\u0131rlar\u0131n\u0131 test etme hissini bilirler – yaln\u0131zca nefeslerini ve g\u00fcvenliklerini sa\u011flamaya yard\u0131mc\u0131 olan ekipmanlar\u0131 kullanarak v\u00fccutlar\u0131n\u0131 sualt\u0131n\u0131 ke\u015ffetmeye zorlamak.\u00a0Cressi’nin Serbest Dal\u0131\u015f \u00fcr\u00fcnleri, serbest dal\u0131c\u0131lar\u0131n g\u00fcvenle g\u00fcvenebilecekleri \u00fcr\u00fcnlerdir.\u00a0D\u00fc\u015f\u00fck profilli maskelerden kolay nefes alan \u015fnorkellere ve y\u00fcksek performansl\u0131 paletlere kadar Cressi’nin serbest dal\u0131\u015f \u00fcr\u00fcnleri, serbest dal\u0131c\u0131lara \u00f6zg\u00fcrl\u00fck, macera, topluluk, kendini ifade etme, fark\u0131ndal\u0131k ve ki\u015fisel m\u00fccadeleyi deneyimleme f\u0131rsat\u0131 sunar.<\/p>

\"\"<\/figure>

GEN\u0130\u015eLEYEN UFUKLAR: HYDROSPORTS L\u0130NE<\/strong><\/p>

Uzun ara\u015ft\u0131rmalardan sonra Cressi, her t\u00fcr paddleboarder ve her t\u00fcr kullan\u0131m i\u00e7in yepyeni Hydrosports \u015fi\u015fme ayakta paddleboard \u00fcr\u00fcn serisiyle bu pop\u00fcler pazara giriyor. Hydrosport marka ki\u015fili\u011fi, tutkuyu simgeleyebilecek pembe-k\u0131rm\u0131z\u0131 renklerin kullan\u0131m\u0131na yans\u0131yacakt\u0131r. Milyonlarca kat\u0131l\u0131mc\u0131s\u0131 olan bir spor i\u00e7in bundan daha iyi renk ne olabilir? <\/p>

Hydrosports serisi, Cressi’nin “denizi seven insanlar taraf\u0131ndan, denizi sevenler i\u00e7in” birinci s\u0131n\u0131f \u00fcr\u00fcnler \u00fcretme gelene\u011fini s\u00fcrd\u00fcr\u00fcyor. Bu heyecan verici seri, \u00e7ocuklardan yeti\u015fkinlere ve yeni ba\u015flayanlardan deneyimli k\u00fcrek\u00e7ilere kadar her ya\u015f ve deneyim d\u00fczeyine uygun, g\u00f6steri\u015fsiz bir model i\u00e7erir. Ayakta k\u00fcrek s\u00f6rf\u00fc ile z\u0131pk\u0131nla bal\u0131k av\u0131 ve serbest dal\u0131\u015f tutkusunu birle\u015ftirmek isteyenler i\u00e7in bir model ve su \u00fczerinde uzun seanslar i\u00e7in tasarlanm\u0131\u015f bir model var. T\u00fcm sat\u0131r\u0131 buradan kontrol edin.<\/p>

CRESS\u0130, AVUSTRALYA’DA YEN\u0130 B\u0130R \u015eUBE EKL\u0130YOR<\/strong><\/p>

Global \u015fube a\u011f\u0131 ile Cressi, d\u00fcnyan\u0131n her yerindeki m\u00fc\u015fterilerine m\u00fckemmel destek sa\u011flayabilmektedir. \u015eubeleri Amerika Birle\u015fik Devletleri, \u0130spanya, Fransa, Meksika ve G\u00fcneydo\u011fu Asya’da (Tayland) bulunur. En yeni \u015fubemiz Cressi Australia’n\u0131n a\u00e7\u0131l\u0131\u015f\u0131n\u0131 duyurmaktan gurur duyuyoruz. (https:\/\/www.facebook.com\/cressiaustralia)<\/p>

CRESS\u0130’N\u0130N YEN\u0130 G\u00d6R\u00dcN\u00dcM\u00dc GELECE\u011e\u0130 KUCAKLIYOR<\/strong><\/p>

Yeni markam\u0131z\u0131n amac\u0131, yeni ve daha modern bir logo tasar\u0131m\u0131 ile gelece\u011fimize haz\u0131rlan\u0131rken ge\u00e7mi\u015flerini kucaklamakt\u0131.\u00a01946’dan bu yana ge\u00e7en on y\u0131llar boyunca, g\u00fc\u00e7l\u00fc bir marka ve marka kimli\u011fi olu\u015fturduk, bu nedenle yeniden markala\u015fma konusunda bilin\u00e7li se\u00e7imler yapmak istedik.\u00a0Yeni g\u00f6r\u00fcn\u00fcm\u00fcm\u00fcz\u00fcn benzersiz, yarat\u0131c\u0131 ve k\u00f6klerimize sad\u0131k oldu\u011funa inan\u0131yoruz.\u00a070 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir sekt\u00f6rde en iyisi olmay\u0131 yans\u0131t\u0131yor.<\/p>

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\n Oylama Yap<\/span>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Ge\u00e7mi\u015fe ve Gelece\u011fe Bak\u0131yoruz. Cressi geli\u015fmek ve b\u00fcy\u00fcmek i\u00e7in \u00e7izim tahtas\u0131na geri d\u00f6nd\u00fc.\u00a0Sonu\u00e7, \u00e7arp\u0131c\u0131 yeni bir g\u00f6r\u00fcn\u00fcm, heyecan verici yeni…<\/p>\n","protected":false},"author":990005,"featured_media":2630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[275,293,333,338,422,613,336],"class_list":["post-2615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yuzme","tag-cressi","tag-cressi-dalis-kiyafeti","tag-cressi-dalis-maskesi","tag-cressi-dalis-snorkeli","tag-cressi-sub","tag-cressi-yeni-gorunumu","tag-cressi-yuzucu-maske"],"_links":{"self":[{"href":"https:\/\/blog.extremeoutdoor.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/2615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.extremeoutdoor.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.extremeoutdoor.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.extremeoutdoor.com.tr\/index.php\/wp-json\/wp\/v2\/users\/990005"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.extremeoutdoor.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=2615"}],"version-history":[{"count":1,"href":"https:\/\/blog.extremeoutdoor.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/2615\/revisions"}],"predecessor-version":[{"id":2631,"href":"https:\/\/blog.extremeoutdoor.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/2615\/revisions\/2631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.extremeoutdoor.com.tr\/index.php\/wp-json\/wp\/v2\/media\/2630"}],"wp:attachment":[{"href":"https:\/\/blog.extremeoutdoor.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=2615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.extremeoutdoor.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=2615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.extremeoutdoor.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=2615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}